Controversial Haagen dazs Indian ad

No publicity is bad publicity? Not quite. Just ask ice cream major Haagen Dazs that made its entry into India on the wrong foot with an ad that threatened to keep Indians out! While the ad, prominently displayed at a South Delhi mall, just ahead of the US brand’s first outlet in the country was meant to tell Indians that they can get a taste of the international best right here in India, the tagline “Access restricted only to holders of international passports” had people up in arms.